Make Teaching Part of Your Email Strategy

Over the years running my agency, I've seen some of the best-performing emails have one thing in common... they teach something.

Think recipes, how-tos, routines, guides, tips, or answers to questions people actually have. You build a stronger relationship with your audience when your emails teach them something, not just by throwing sales at them. 

Here are just a few examples we would normally send weekly for clients on klaviyo, omnisend, hubspot, etc:

Recipes
Share recipes your audience will actually want to make, then naturally feature the products or ingredients that fit into them.

Tips & Guides
Teach something genuinely useful, from simple routines to how-tos and helpful tips, with your products naturally supporting the lesson.

You're still selling. You're just giving people something of value first that is helpful to them. If every email annoyingly asks someone to buy, you're only useful when they're ready to shop. Teach something useful, then let the products fit naturally into the conversation.

-Brandon